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Weston Presidio Sells Stake in Too Faced Cosmetics

Founders and senior management team will "retain significant ownership."

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By: Christine Esposito

Editor-in-Chief

General Atlantic is acquiring a majority stake in Too Faced Cosmetics from Weston Presidio. “We built Too Faced with the idea that makeup is power and should be fun, not intimidating—and our brand acceptance today proves that women everywhere share our belief in the transformative power of makeup,” said Jeremy Johnson, co-founder and CEO of Too Faced.”We are so grateful to our loyal Too Faced customers who have fueled our growth from a small indie brand to a fixture within the...

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